UTAH HIGHWAY PATROL
Account Planner & Copywriter
What's the secret to decrease
IMPAIRED DRIVING?
Believe me, that's a hard nut to crack!
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The message was getting old. The conversation was predictable.
No one was listening. Consequences seemed distant, etc... believe it or not, the novelty of emotional advertising faded behind the real-life, yet overdone, stories of impaired driving.
So we found a new way to tell these stories. In fact that's exactly what we did...we wrote a story!
Knowing our millennial, social-drinkers are increasingly interested in podcasts, we leveraged the untapped podcast platform to springboard our campaign. Designed to engage the audience, build intrigue and suspense, gain trust and reveal the truth with a twist, our podcast - The County Killer - will shock and thrill.
Our goal is to spark a conversation of how close the consequences of impaired driving are to everybody... even you. The podcast is only the medium, but it delivers a loud message in a way our audience wants to hear it.
