For Grandpa Beck's Games, getting noticed wasn't a problem. The popularity of their #1 selling game, Cover Your Assets, hit a gold mine for breaking into a new market.

Topping game stores was no longer their objective. Grandpa Beck wanted to really capitalize on their niche market and crack into the full potential of their games. That's where we came in...

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Our Advertising Research team developed a strategic and thorough research plan to discover the optimal buying market. 

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I was responsible to collect data using the following methods: secondary research, building employee surveys, secret shopping, employee interviews and analyzing surveys using SPSS data program. Other research methods our team used included ethnographies, eye-tracking, biometrics and social media analysis through Crimson Hexagon and Buzz Sumo.